Pure Fortune Records is a new, affiliated label of the blog that specializes in producing vinyl compilation albums. The label is founded on the principle of offsetting the ramifications of digital music consumption and their insatiable passion for supporting independent artists. PFR, alongside many other DIY independent labels, seeks to continue pushing forth the vinyl revival movement, to stress the importance of the quality and purity of sound as augmented by vinyl records (and conversely, degraded in the digital form) and to burst the passive engagement bubble that is idly manifested in the form of “streaming”, “likes”, “favorites”, and “shares”. A song surfaces on daily music feeds just as quickly as it disappears; music has become fleeting and more intangible.
As its first effort to combat these effects, the label recently launched The Aphrodisiac, a 10-track compilation that features 10 different independent future beat producers from around the world. The compilation asked of Oakland’s Summer Occasion, Georgia’s OIMACTTA, Sydney’s Kun, Montreal via Brussel’s Dave Luxe, Tulle’s Slowz, Tokyo’s Taquwami, Manchester’s El. Train, Mississauga’s Ekho, Ellicot City’s Chris McClenney, and Denver’s Adam Snow to craft a song that reflected their interpretation of the theme “the sounds of love”. The label has worked very closely and extensively with all the artists and would love to see the artists’ work come to fruition in a physical format.
You can stream the 10-track teaser to the compilation album below, and if you like what you hear and want to support the artists and the #vinylrevival movement, you can head over to their KICKSTARTER page where the label is looking to crowdfunding for help in producing and distributing the vinyl compilation album worldwide.